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Large-sized book title on brown cover

Title

Daigaku Yo-nenkan no Keieigaku ga 10-jikan de Zatto Manaberu (Learn Business Administration Taught in Four Years at Universities in 10 Hours)

Author

Size

224 pages, 127x188mm

Language

Japanese

Released

September 16, 2016

ISBN

978-4-04-601765-9

Published by

KADOKAWA

Book Info

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Japanese Page

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At the University of Tokyo, new students of the Faculty of Economics must take basic subjects classified as Advanced Economics 1, at the Komaba Campus during the Autumn semester of their second year, before coming to the Hongo Campus. One of the subjects is Business Management, which has been my responsibility for over 20 years. One day, a student in my seminar came to me and said, “Your lecture got me interested in business administration, and I wonder if there are books on the subject that can be read in a day. Do you have a recommendation?” To this student, I replied, “There’s no such a book. You must take time properly to study,” rather feeling cross.
 
However, within six months since this conversation I have come to publish a book exactly like that. It wouldn’t take even a day to read through; it can be read in 10, or even 5 hours.
 
The truth be told, the project for this book came to me only after the conversation with my student, and my immediate response was “it is impossible.” Moreover, there were only a few months to write up a manuscript, which also seemed to me ridiculous. Nonetheless, a fleeting thought crossed my mind, “if it were possible for me to write up a manuscript in two weeks, if the text has the i